Client

FSMA

MANAGING YOUR MONEY MATTERS

Services

CORPORATE IDENTITY

Brand Vision

Developing a corporate image for financial services, aimed not only at finance professionals but also the general public, requires the development of visual solutions that offer simplicity of message and reassurance, whilst also constructing a memorable, recognisable and striking brand.

Challenge

To develop symbolism and communication tools to help bring out complicated information in an approachable way: Creation of a corporate identity program and collateral materials for ‘Wikifin’, which is an independent program for financiers and private citizens, created to help them in making financial decisions.

Design solution

By choosing to use lower case letters we have given the organisation a friendly and accessible image. The addition of two symbolised human figures helps communicate an atmosphere where ordinary people and the world of business and finance can meet in open exchange and confidence.