Client

Terbeke Fresh Meals

SUNRISE ON YOUR PLATE

Services

BRANDING & PACKAGING

Challenge

To bring a new dynamism to an existing brand leader. Building on the identity of the brand and investing in a close relationship with consumers, in the face of increasing private label competition.

Brand vision

By creating a real connection to consumers and expressing the brand values, the packaging needed to evoke the brand vision « being the best choice in ready made fresh meals ». This meant the brand needed to express through the design, freshness of ingredients, openness, trust, quality whilst also communicating clearly the different product ranges and recipes.

Design solution

A completely revised design architecture, allowing more visibility of the product, reinforcing the message that the brand has nothing to hide.
A complete new set of ingredient photo’s that enhance the freshness of the products.
We kept the green color coding with the trays, to create a « blocking » effect on shelf, whilst also allowing the different product ranges and product recipes to be identified.

TerbekeCACpennePollo_RGB
TerbekeCACrouladeAubergineCloseup_RGB
TerbekeRange
TerbekeCAClasagne2015SmallRange_RGB
Terbeke2015_festivoX2