Client

Daniel Coopman

RECONNECTING WITH HERITAGE

Services

BRANDING & PACKAGING

Challenge

Daniel Coopman is considered an inescapable and pioneer brand. For over 50 years, Daniel Coopman has produced and prepared meat products exclusively for professionals.

Brand Vision

The brand’s new positioning is built on the know-how of Daniel Coopman, and confidently expresses values and the quality of the products that proudly bear his name.

Design Solution

To reflect the history, tradition, and know-how behind the brand, photographs of Daniel Coopman taken at different times in his long career, are used to enhance the quality and differentiate the different meat products in the sub-ranges. Simple authentic pleasure is also expressed through the use of kraft paper and this is supported by the use of a quality seal.

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