To build segmentation and the communication of different price positioning and to reassure consumers of product freshness for Belgium’s leading retailer, through design and the development of category solutions such as Charcuterie, Cheese, Fish, Petfood, Cookies, Olives & Med products, Baby, Juices,… Kids products, Bakery & Pastry, …

Brand vision

Delhaize Group has leading position in food retailing in key markets. The Group is committed to offer its customers a locally differentiated shopping experience, to deliver superior value and to maintain high social, environmental and ethical standards.

Design solution

Above all, we must not lose sight of the essence of the role of packaging: the consumer must buy the Delhaize brand and must have an instant understanding of the product. For a distributor, simplicity pays off. We must focus on the essential because the purchasing act only takes a few seconds. Branding & appetite appeal remain the two main components of a good packaging.