Client

Leonidas

Services

BRANDING & PACKAGING

Brand Vision

The goal was to enhance the brand’s value by optimizing the existing strong points. The dark blue square of the Leonidas logo now has a fresher, more intense feel. Monalisa also replaced the old baseline with the new corporate slogan: The Preferred Belgian Chocolates. To underline the company’s heritage, the Greek-style typo was re-designed to have a more harmonious look. The Spartan character now looks to the future. So ultimately, Monalisa created a pure, fresh and contemporary new identity for Leonidas.

LeonidasBrownBox_RGB
LeonidasBlueBoxOpened_RGB
Ballotin_RGB
MendiantOrangettesAlmonds_CubeBoxes_RGB
LeonidasChineseRoosterYear2017_RGB
LeonidasChineseRoosterYear2017_Detail_RGB
Leonidas_AutumnFallBox2017_RGB
Leonidas_AutumnFallDetail2017_RGB
Leonidas_Xmas2017_RGB
LeonidasCarresAlexandre2015_RGB
LeonidasCarresAlexandreCloseUp2015_RGB
Leonidas_StValentinCoeurCarre2017_RGB
Leonidas_EasterMetallicbox2017_RGB
Leonidas_SummerBox_2016