The goal was to enhance the brand’s value by optimizing the existing strong points. The dark blue square of the Leonidas logo now has a fresher, more intense feel. Monalisa also replaced the old baseline with the new corporate slogan: The Preferred Belgian Chocolates. To underline the company’s heritage, the Greek-style typo was re-designed to have a more harmonious look. The Spartan character now looks to the future. So ultimately, Monalisa created a pure, fresh and contemporary new identity for Leonidas.