Client

Leonidas

Services

BRANDING & PACKAGING

Challenge

Founded in 1913, Leonidas can proudly look back on more than a century of craftsmanship. Ever since their first creations, their Belgian pralines are still prepared according to artisanal recipes and with the finest ingredients: chocolate with 100% pure cocoa butter, 100% natural ingredients and 100% freshness. To give a creative new boost to its packaging, Leonidas turned to the monalisa agency.

Brand Vision

The goal was to enhance the brand’s value by optimising the existing strong points. So the blue of the Leonidas logo stayed, but was upgraded. A better balance between the spaces was found, with a larger baseline. We also wanted to underline the heritage aspect of the packaging by creating a new slogan, "Maître Chocolatier since 1913".

Design Solution

Our aim was to create an intense, sustainable link with the consumers using all the seasonal packaging (St. Valentine, Easter, summer selection, St Nicolas, Xmas). Total partners for a couple of years now, we are already working on the next collections.

LeonidasBrownBox_RGB
LeonidasBlueBoxOpened_RGB
Ballotin_RGB
MendiantOrangettesAlmonds_CubeBoxes_RGB
LeonidasChineseRoosterYear2017_RGB
LeonidasChineseRoosterYear2017_Detail_RGB
leo15799_seasonal_selection_autumn_boite_2boxesv2
LeonidasChristmasAvent2015_RGB
LeonidasChristmasCloseup2015_RGB
LeonidasChristmas2015_RGB
LeonidasCarresAlexandre2015_RGB
LeonidasCarresAlexandreCloseUp2015_RGB
Leonidas_StValentinCoeurCarre2017_RGB
Leonidas_EasterMetallicbox2017_RGB
Leonidas_SummerBox_2016