Client

Liebig

Services

PACKAGING & LOGOTYPE

Challenge

DéliSoup, what a brilliant name for something that is so tasty and easy to prepare. monalisa was asked to come up with a way of rebranding Campbell’s DéliSoup range of ready-to-serve soups, which are now sold under the Liebig brand name.

Brand Vision

There’s nothing quite like a bowl of piping hot soup at the end of a long working day. And because DéliSoup is a powerful brand with a strong image, Continental Foods and monalisa wanted to be sure that customers would still be able to recognise their favourite soup on supermarket shelves.

Design Solution

DéliSoup is jam-packed with vegetables, and monalisa’s packaging design reflects this with the product name and the Liebig logo arranged across a green leaf. What’s more, the product itself is now also in the spotlight with pictures of a mouth-wateringly delicious bowl of soup on the front of the brick pack. And finally, the colour codes make it easier for customers to find their way around the range of 24 different soups!

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