Client

Nationale Loterij

RE-VITALISING BY DESIGN

Services

CORPORATE DEVELOPMENT

Challenge

Using a small amount of available space to reinvigorate a 33 year-old brand and inject new life, which will stimulate users to see the brand as young modern and relevant.

Brand vision

To re-vitalise and sharpen the communication and to amplify the element of fun and excitement, whilst at the same time, keeping the mechanics of the game simple, practical and efficient.

Design solution

We challenged the very nature of the grid system necessary for the game, by introducing curves and colour in the form of a wave graphic that could be easily applied across product extensions. Thus freshening the image, as well as making the game more modern, fun, dynamic and colourful.

LottoFormRed_RGB
LottoFormRange_RGB
LottoHugeBallDisplay_RGB
LottoFiatCar_RGB