Pixie wants to represent the next generation in wart treatment (innovation / ultra-freeze technology), but wants to be at the same time more human (more emotional, less distant) than its competition. The packaging needs to connect more with mothers.
Pixie is a new brand that would like to promote these values: professionalism, transparency, innovation, ease of use, open, reliable, accessible and child friendly.
The design of the packaging stands out from the competition in a playful way. The soft colors and simple illustrations make it more child friendly and easy to understand. At the same time the innovation of the ultra-freeze technology is highlighted and you see directly the stick and the action of the product. This is re-assuring for mothers, they know they’re buying the best possible product for their child.