Client

Oystershell Laboratories

Services

PACKAGING

Challenge

Pixie wants to represent the next generation in wart treatment (innovation / ultra-freeze technology), but wants to be at the same time more human (more emotional, less distant) than its competition. The packaging needs to connect more with mothers.

Brand Vision

Pixie is a new brand that would like to promote these values: professionalism, transparency, innovation, ease of use, open, reliable, accessible and child friendly.

Design Solution

The design of the packaging stands out from the competition in a playful way. The soft colors and simple illustrations make it more child friendly and easy to understand. At the same time the innovation of the ultra-freeze technology is highlighted and you see directly the stick and the action of the product. This is re-assuring for mothers, they know they’re buying the best possible product for their child.

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