Provamel needed to re-address its visual communication to be in-line with its brand positioning, moving from a soy to a plant based, multiple ingredient brand.
With many different product ranges, it also needed to bring some order into its packaging architecture.
We looked to address the brand values through simplicity of style and clarity of communications, bringing consistency and purity to enhance individual product values.
Through the judicious use of a pure architecture, we created clarity and a consistent pack architecture allowing the difference between the ingredients and between the USP of each product.
The carefully selected type and expressive ingredient photography, also allows the brand stand-out on shelf, create appetite appeal and augment the communication of the brand values.