Client

Vache Bleue

DRESSING THE BLUE COW

Services

BRANDING & PACKAGING

Challenge

To restyle the established brand leader in grated cheese and introduce the brand into the ‘dressing’ product sector, to give the brand originality and stand-out against existing competition.

Brand vision

Its numerous innovations – some of which have gone on to become classics – are proof of Vache Bleue’s deep knowledge of cheese. As an example, Gratin Vache Bleue was the very first blend of grated cheese to make life that much easier when cooking.

Design solution

Packaging featuring a lifestyle atmosphere, work surface, pieces of cheese and ingredients; everything needed to boost the creativity of consumers. The single window shaped like a cow’s head reveals the actual product!
Regarding the dressing range, by utilizing fine ingredient photography positioned on the delicatessen menu cart, with it’s effect of chalk writing on a blackboard, the freshness communication is enhanced and the brand logo achieves strong stand out.

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VacheBleueRapePastaAndSauce_RGB
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